It’s been nearly two years since Google first announced its plans to acquire Motorola Mobility—ostensibly for its patent portfolio—and just a bit over a year since the acquisition was finalized. For all that, it still feels like we’re waiting to see what Google plans to do with the company, aside from laying off its employees and posting financial losses. Google’s Chief Financial Officer Patrick Pichette even went on the record in February to say that Motorola’s products lacked “innovative, transformative” qualities, and that Google was still working through the company’s pre-acquisition hardware pipeline (we may have seen some of those devices this morning at Verizon’s Droid event, in fact).
By all indications, that’s finally about to change. Rumors about a coming “X Phone,” later dubbed the Moto X, have been building since late last year. Eric Schmidt himself has been spotted carrying one around already. Motorola’s logo has even been changed to incorporate Google’s flatter, simpler aesthetics and to include a Google logo. These changes indicate that Google is finally taking ownership of Motorola in spirit as well as on paper.
If Google’s past statements are any indication, the Moto X represents the dawn of a new era for Motorola, one that will see its sprawling and convoluted product line boiled down to just a few handsets. Let’s talk about what we know about the (much-leaked) Moto X, and what future advancements it may be heralding.