“A new way to sew seed,” announces an Indiegogo campaign that is about to hit its target less than 48 hours after launch. No, its creator Per Cromwell is not making any kind of untoward innuendo. He is in fact selling shotgun shells filled with flower seeds in a wonderful attempt to turn something designed for destruction into a creative, life-giving tool that could make the world a more beautiful place.
“I like gardens more than gardening. I also like guns more than killing,” Cromwell tells Wired.co.uk, explaining the driving impetus behind the design. “I was thinking there must be a more fun way to garden and a more useful way of using guns. It started out like an art project and it grew, no pun intended.”
Cromwell is cofounder of the ever-inventive Studio Total in Sweden, which seems to continually strive to outdo itself with each new incredulous design venture, from flying carpets for pets to an EEG headset that translates your dog’s every thought, part of offshoot MiCasa’s R&D. They’ve created a rocking chair that charges your iPad and an indoor cloud that works as a weather forecasting machine, but Flower Shell is probably its first foray into anything verging on serious social commentary—put beautifully simply by Cromwell, he created Flower Shell because “I like the idea of turning as many shotguns as possible into flower guns. I don’t think we can plant too many flowers… I have no real problems with real guns for hunting, but I can’t stop feeling it’s better with seeds than lead.”