Should you make a tech product just for women? Use this flowchart

Aurich Lawson

The poorly thought-out tech product for women hardly needs an introduction. Rare is the week that goes by without a company (or a Kickstarter) deciding that there just aren’t enough products for women amid the macho-dominated technology landscape and rolling out a new pink monstrosity.

It’s probably unfair to say that many of the most offensive products targeted at women cropped up because someone’s wife, girlfriend, or mom casually complained once that her smartphone wouldn’t do what she wanted, and suddenly she needed a solution tailored to her feminine ways—but it’s easy to envision that backstory for many of them.

Products that target women tend to fall into three basic problem categories through flaws of logic and, in some cases, morality.

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via Ars Technica http://feeds.arstechnica.com/~r/arstechnica/index/~3/dkJYiLsRmCM/story01.htm

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