AT&T desperate to steal T-Mobile customers, offers $450 to switch

Two years after AT&T was forced to abandon its bid to purchase T-Mobile US comes another sign of the obvious: having more carriers makes the wireless market more competitive.

Today, AT&T announced that it will give up to $450 worth of credits to T-Mobile customers who abandon the carrier and switch to AT&T. The incentive has two parts: a customer would trade a T-Mobile smartphone for a credit of up to $250 “which can be used toward AT&T products and services.”

“Trade-in values will vary based on make, model, and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250,” AT&T said.

Read 5 remaining paragraphs | Comments

via Ars Technica


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