“We takin’ shots at Bitcoin.” This is the tagline of the latest cryptocurrency to hit the Web. It might sound bold, but it has to be—it’s trying to emulate a pretty bold character, after whom it has entirely modeled its image.
CoinYe West is a modern day love letter to musician Kanye West. Its creators are in the process of fashioning a currency dedicated to the man himself, and have chosen to stamp his likeness on it and to advertise it with a website featuring his “BLKKK SKKKN HEAD” video in the background. If this is not a new slight of genius self-promotion from the oft misguided West, it’s certainly a takedown notice in the making.
Choosing a popular culture figure to represent a decentralised, anonymous, and unregulated currency might seem an odd choice, but it had already been done before with Dogecoin, a nod to the Doge meme. Coinye West’s creators, who spoke to Noisey in an e-mail interview (because they “want to stay sorta anonymous in case Kanye gets pissed off”), believe that West is in fact the perfect choice. By using a pop culture icon to launch a currency, they are hoping to bring cryptocurrencies to the masses. “Bitcoin is for hardcore money-hoarders, and Dogecoin was more for the Internet-meme crowds,” they said.
via Ars Technica http://feeds.arstechnica.com/~r/arstechnica/index/~3/gC3lwz6dNMc/