Nook sales crashed by over 66 percent during 2013 holiday season

Barnes & Noble

Back in August 2013, Barnes & Noble declared that it wasn’t giving up on its Nook e-reader just yet. Despite its struggles, the longstanding American book retailer blamed previous management for poor sales. It turns out, though, that even with a new president and CEO, few people want to buy the things.

On Thursday, Barnes & Noble announced that “device and accessories sales” plummeted to $88.7 million during the October through December 2013 holiday period, a drop of 66.7 percent. The company attributed the drop to “lower unit selling volume and lower average selling prices.” Of course, that’s prime shopping season, when most retailers see a spike in sales. The company added that “digital content sales” were $36.5 million during the same time frame, a drop of 27.3 percent.

Somehow, CEO Michael Huseby thought that these depressed sales figures are a good thing.

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via Ars Technica http://feeds.arstechnica.com/~r/arstechnica/index/~3/nA_MQiiE8Qo/

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