Popular UK provider of television programs Channel 4 has removed all full episodes of its shows from its YouTube channel and will not be adding any more in the future.
Viewers are alerted to the change with a notification message if they try to watch full episodes of Channel 4 shows—as well as those from More 4 and E4—on YouTube. They will now be redirected to 4oD if they want to watch full episodes of shows such as the Inbetweeners, Peep Show, Misfits, and Skins.
“As a not-for-profit broadcaster funded by advertising, we put our money back into the programmes themselves,” the broadcaster writes. “To make the best of this investment, we’ve decided to focus on bringing online viewers of our full-length shows to our own 4oD apps—such as those on iOS, Android and channel4.com. These apps also allow us to encourage more viewing by recommending programmes we think people will appreciate, and to provide viewers with additional services.”
via Ars Technica http://feeds.arstechnica.com/~r/arstechnica/index/~3/0tOWHMz_1SI/