What a difference a failing console makes. Just hours after announcing severely scaled back projections for fiscal year Wii U sales, and after projections of yet another fiscal year loss, Nintendo President Satoru Iwata told the audience at an Osaka press conference today that the company might look to smartphones to change up its struggling business.
“We are thinking about a new business structure,” Iwata told the press, according to a Bloomberg News report. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.”
“We cannot continue a business without winning,” he continued. “We must take a skeptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.”
via Ars Technica http://ift.tt/1dCl3Sn