Rdio moves from subscription model, offers unlimited free streaming

IT’S MINE. IT’S ALL MINE.
Casey Johnston

Following Spotify’s announcement of unlimited desktop streaming, Rdio announced Friday that it will now offer unlimited streaming through its website. The free Web-based service is ad-supported, which is a new move for the service.

Rdio previously stuck to a subscription model of $9.99 per month for unlimited listening. Users could start off with a free trial, but once they hit a certain number of listening hours or had their account for six months, they had to pay up, make a new account, or go elsewhere.

On a Web-based, ad-supported account, users will hear intermittent “in-stream messaging,” including “messages from partner brands, notifications about exclusive content, and other helpful tips.”

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via Ars Technica http://ift.tt/1dBJgrJ

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