Electronic Arts also paying YouTubers to promote games

In the wake of revelations that Microsoft has been paying an undisclosed premium to YouTube commentators for mentioning the Xbox One and its games in videos, information has arisen regarding a similar but much larger YouTube payment program undertaken by major game publisher Electronic Arts.

A recent post on gaming forum NeoGAF lays out the details of EA’s Ronku program, which pays healthy rates of $10 to $15 CPM (cost per 1,000 views) for videos showcasing various EA games. The program page at Ronku.com describes the site as “an exclusive program powered by EA devoted to connecting top YouTube gamers directly with the people that make the games they love to play.”

EA also acknowledged the program’s existence in a statement to The Verge, saying that “through EA’s Ronku program, some fans are compensated for the YouTube videos they create and share about our games… User-generated videos are a valuable and unique aspect of how gamers share their experiences playing the games they love, and one that EA supports.” (EA did not immediately respond to a request for comment from Ars).

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via Ars Technica http://ift.tt/1eA5yrY

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