Nintendo game demos on your phone? Not so fast, company says

It’s been a weird few weeks of news out of Nintendo. After a third straight fiscal year loss driven primarily by sluggish Wii U sales, company president Satoru Iwata said the company is “studying how smart devices can be used to grow the game-player business.” That statement has led to lots of speculation about how Nintendo would (or should) integrate the smartphone market with its existing business.

That’s important background for a recent Nikkei report (partially translated here) suggesting that Nintendo is planning to introduce free “mini game” demos of existing console games on smartphones, intended to attract players to a full purchase on Nintendo hardware. The marketing-focused app for Android and iOS would also include video previews of Nintendo games, according to the Nikkei report.

It’s an intriguing rumor that fits into a broad narrative surrounding Nintendo at the moment, but the company is doing its best to nip it in the bud. In a statement provided to Engadget, Nintendo directly denied the idea of releasing minigames to smartphones:

Read 3 remaining paragraphs | Comments

via Ars Technica


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