Nintendo offers a vague, confusing, unfocused vision for its future

The briefings Nintendo gives following its quarterly earnings results are usually relatively dry affairs, filled with charts of worldwide gaming hardware breakdowns and canned enthusiasm about upcoming game releases. But with the company flailing both financially and in terms of consumer market mind share of late, it was clear something different was in order for Nintendo’s latest briefing to press and investors.

The briefing Nintendo President Satoru Iwata gave at Tokyo’s New Otani hotel on Thursday was a wide-ranging affair, outlining a broad vision for Nintendo’s future in the short and longer term. The presentation was full of interesting ideas, living up to previous hints from Iwata that a “new business structure” might be necessary for the company. Still, the lack of details or a specific focus to the remarks left us with the impression of a company that’s throwing everything at the wall in a desperate attempt to find something new that will stick with consumers.

For Wii U, marginal improvements

Iwata used the conference first to quiet down any suggestion that Nintendo would be giving up on the business of releasing its own game-playing hardware. “We do not hold a pessimistic view of the future of dedicated video game platforms,” he said. “We therefore believe that dedicated video game platforms which integrate hardware and software will remain our core business.”

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via Ars Technica


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